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honest ingredients
Founded by a mother of four boys who was tired of the questionable ingredients found in traditional skincare, Wrae's mission is a simple one: provide truly nourishing, good-for-you skincare you can feel confident using on yourself & your family.
Our formulas are made in micro-batches ensuring you receive the freshest product possible, each one handcrafted in-house daily with ingredients straight from the farm: tallow, emu oil, goats milk, honey, and medicinal herbs.
Wrae Beauty will always be free from phthalates, parabens, harsh detergents, artificial dyes, synthetic fragrances, and harmful preservatives.
less is more
We encourage 'slow' skincare approach that moves us away from the over-consumption of beauty products sold on false promises, and instead focuses on developing a truly nourishing and consistent skincare ritual that prioritizes skin health.
The truth is, you don't need a 12-step routine. In fact, reducing the amount of products used will encourage your skin to naturally balance its oil production and strengthen its barrier, leading to improved hydration levels and a smoother skin texture so you can achieve a healthy, dewy glow - letting your natural beauty shine.
