honest ingredients
Founded by a mother of four boys who was tired of the questionable ingredients found in traditional skincare, Wrae's mission is a simple one: provide truly nourishing, good-for-you skincare you can feel confident using on yourself & your family.
Our formulas are made in micro-batches ensuring you receive the freshest product possible, each one handcrafted in-house daily with ingredients straight from the farm: tallow, emu oil, goats milk, honey, and medicinal herbs.
Wrae Beauty will always be free from phthalates, parabens, harsh detergents, artificial dyes, synthetic fragrances, and harmful preservatives.
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less is more
We encourage 'slow' skincare approach that moves us away from the over-consumption of beauty products sold on false promises, and instead focuses on developing a truly nourishing and consistent skincare ritual that prioritizes skin health.
The truth is, you don't need a 12-step routine. In fact, reducing the amount of products used will encourage your skin to naturally balance its oil production and strengthen its barrier, leading to improved hydration levels and a smoother skin texture so you can achieve a healthy, dewy glow - letting your natural beauty shine.
